Sense and Prejudice

Jonah Lehrer over at The Frontal Cortex tells of a new study in the Journal of Marketing, suggesting that foods that we think of as "healthy" don't taste as good, no matter what our senses tell us.

Subjects were given a mango lassi, a yogurt drink, and subjects who were told it was unhealthy liked the drink significantly more than those who were told it was healthy.

Apparently, I've always thought it was unhealthy, 'cause I love the stuff.